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Behind the Heels – How We Make Vintage Designer Shoes Wearable Again

Behind the Heels – How We Make Vintage Designer Shoes Wearable Again

Some pieces don’t need much explaining. One look – and you know: this one has a story. At AŸ Selection, we give those pieces their comeback.

But not before they’ve gone through our hands. Because nothing goes online until it’s been reassessed – for quality, condition, and relevance.

Curated, not accidental

Our selection is intentional. No mass inventory, no collector’s nostalgia. We care about design, craftsmanship, and how well a piece holds up – and how far we can take it from past to present.

What happens before a pair goes live

Material analysis & condition check: We evaluate each shoe: structure, authenticity, potential for restoration.
Cleaning: Antibacterial, material-specific, precise – even the insole is treated with care.
Repairs & finishing: New heels & retouched soles
Final check: If we wouldn’t wear it ourselves, it doesn’t leave our studio.

What stays: design and character – not wear

We love a shoe with a past, but we won’t sell anything that feels second-hand.
You’ll never have to choose between aesthetic and hygiene. With us, you get both.

AŸ Selection isn’t second-hand. It’s considered luxury.

If you’re wearing AŸ, you’re not wearing “old.”
You’re wearing: intentional. Different. And damn good.